Malaysian purchase intention towards well-known brand and new brand of baby formula drink /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2014
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| _version_ | 1796755251926138880 |
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| author | Muhammad Ridzuan Abd. Razak, 1991-, author 637167 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_facet | Muhammad Ridzuan Abd. Razak, 1991-, author 637167 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_sort | Muhammad Ridzuan Abd. Razak, 1991-, author 637167 |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014 |
| first_indexed | 2024-03-05T14:59:30Z |
| format | |
| id | KOHA-OAI-TEST:529523 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:30Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5295232021-11-25T01:31:57ZMalaysian purchase intention towards well-known brand and new brand of baby formula drink / Muhammad Ridzuan Abd. Razak, 1991-, author 637167 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 2014engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014Includes bibliographical referencesPRZSLConsumer satisfactionBrand loyalty |
| spellingShingle | Consumer satisfaction Brand loyalty Muhammad Ridzuan Abd. Razak, 1991-, author 637167 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title | Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title_full | Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title_fullStr | Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title_full_unstemmed | Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title_short | Malaysian purchase intention towards well-known brand and new brand of baby formula drink / |
| title_sort | malaysian purchase intention towards well known brand and new brand of baby formula drink |
| topic | Consumer satisfaction Brand loyalty |
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