Malaysian purchase intention towards well-known brand and new brand of baby formula drink /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors:	Muhammad Ridzuan Abd. Razak, 1991-, author 637167, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2014
Subjects:	Consumer satisfaction Brand loyalty

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