Malaysian purchase intention towards well-known brand and new brand of baby formula drink [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors: Muhammad Ridzuan Abd. Razak, 1991-, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2014
Subjects:
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014