Determinants of brand equity towards fashion clothing in China [electronic resource] /

Determinants of brand equity towards fashion clothing in China [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi))

Bibliographic Details
Main Authors: He, Shuai, 1988-, author 640245, Mohd. Norfian Alifiah, supervisor 347881, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2016
Subjects:
Brand name products
Clothing
Description
Summary:Thesis (Sarjana Pengurusan (Teknologi))

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