Determinants of brand equity towards fashion clothing in China [electronic resource] /
Thesis (Sarjana Pengurusan (Teknologi))
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2016
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| Subjects: |
| _version_ | 1826463093640658944 |
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| author | He, Shuai, 1988-, author 640245 Mohd. Norfian Alifiah, supervisor 347881 Fakulti Pengurusan 538641 |
| author_facet | He, Shuai, 1988-, author 640245 Mohd. Norfian Alifiah, supervisor 347881 Fakulti Pengurusan 538641 |
| author_sort | He, Shuai, 1988-, author 640245 |
| collection | OCEAN |
| description | Thesis (Sarjana Pengurusan (Teknologi)) |
| first_indexed | 2024-03-05T15:00:26Z |
| format | text |
| id | KOHA-OAI-TEST:529832 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:43:24Z |
| publishDate | 2016 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5298322024-06-10T03:40:04ZDeterminants of brand equity towards fashion clothing in China [electronic resource] / He, Shuai, 1988-, author 640245 Mohd. Norfian Alifiah, supervisor 347881 Fakulti Pengurusan 538641 textJohor Bahru, Johor : Universiti Teknologi Malaysia,2016engThesis (Sarjana Pengurusan (Teknologi))Includes bibliographical referencesPSZJBLBrand name productsClothing |
| spellingShingle | Brand name products Clothing He, Shuai, 1988-, author 640245 Mohd. Norfian Alifiah, supervisor 347881 Fakulti Pengurusan 538641 Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title | Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title_full | Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title_fullStr | Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title_full_unstemmed | Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title_short | Determinants of brand equity towards fashion clothing in China [electronic resource] / |
| title_sort | determinants of brand equity towards fashion clothing in china electronic resource |
| topic | Brand name products Clothing |
| work_keys_str_mv | AT heshuai1988author640245 determinantsofbrandequitytowardsfashionclothinginchinaelectronicresource AT mohdnorfianalifiahsupervisor347881 determinantsofbrandequitytowardsfashionclothinginchinaelectronicresource AT fakultipengurusan538641 determinantsofbrandequitytowardsfashionclothinginchinaelectronicresource |