Shocking motivations of Malaysia online shoppers from the utilitarian and hedonic perspectives [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Main Authors: | Goh, Sue Oi, 1991-, Shoki Mohd Ariff, supervisor, Fakulti Pengurusan |
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Format: | |
Language: | eng |
Published: |
2015
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Subjects: |
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