Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] /

Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Rasyid Ronta, 1993-, Norzaidahwati Zaidin, supervisor, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2016
Subjects:
Purchasing
Consumers
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

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