Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2016
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| _version_ | 1796756280279302144 |
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| author | Rasyid Ronta, 1993- Norzaidahwati Zaidin, supervisor Fakulti Pengurusan 538641 |
| author_facet | Rasyid Ronta, 1993- Norzaidahwati Zaidin, supervisor Fakulti Pengurusan 538641 |
| author_sort | Rasyid Ronta, 1993- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016 |
| first_indexed | 2024-03-05T15:14:35Z |
| format | |
| id | KOHA-OAI-TEST:534527 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:14:35Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5345272022-02-10T05:45:25ZInfluence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / Rasyid Ronta, 1993- Norzaidahwati Zaidin, supervisor Fakulti Pengurusan 538641 2016engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016Includes bibliographical referencesPSZJBLPurchasingConsumers |
| spellingShingle | Purchasing Consumers Rasyid Ronta, 1993- Norzaidahwati Zaidin, supervisor Fakulti Pengurusan 538641 Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title | Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title_full | Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title_fullStr | Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title_full_unstemmed | Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title_short | Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] / |
| title_sort | influence of electronic word of mouth ewom and technology acceptance model tam towards consumer purchase intention on smart ring electronic resource |
| topic | Purchasing Consumers |
| work_keys_str_mv | AT rasyidronta1993 influenceofelectronicwordofmouthewomandtechnologyacceptancemodeltamtowardsconsumerpurchaseintentiononsmartringelectronicresource AT norzaidahwatizaidinsupervisor influenceofelectronicwordofmouthewomandtechnologyacceptancemodeltamtowardsconsumerpurchaseintentiononsmartringelectronicresource AT fakultipengurusan538641 influenceofelectronicwordofmouthewomandtechnologyacceptancemodeltamtowardsconsumerpurchaseintentiononsmartringelectronicresource |