Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] /

Influence of electronic word of mouth (eWOM) and technology acceptance model (TAM) towards consumer purchase intention on smart ring [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors:	Rasyid Ronta, 1993-, Norzaidahwati Zaidin, supervisor, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2016
Subjects:	Purchasing Consumers

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