The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2016
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| _version_ | 1826464080562487296 |
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| author | Uthayabanu Govindasamy, 1992- Thoo, Ai Chin Fakulti Pengurusan 538641 |
| author_facet | Uthayabanu Govindasamy, 1992- Thoo, Ai Chin Fakulti Pengurusan 538641 |
| author_sort | Uthayabanu Govindasamy, 1992- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016 |
| first_indexed | 2024-03-05T15:14:35Z |
| format | |
| id | KOHA-OAI-TEST:534528 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:14:35Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5345282022-01-24T03:30:22ZThe utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / Uthayabanu Govindasamy, 1992- Thoo, Ai Chin Fakulti Pengurusan 538641 2016engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016Includes bibliographical referencesPRZSLMake-or-buy decisions |
| spellingShingle | Make-or-buy decisions Uthayabanu Govindasamy, 1992- Thoo, Ai Chin Fakulti Pengurusan 538641 The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title | The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title_full | The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title_fullStr | The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title_full_unstemmed | The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title_short | The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers / |
| title_sort | utilitarian and hedonic factors affecting the proneness to buy 99 ends products among consumers |
| topic | Make-or-buy decisions |
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