Factors influencing the intention to adopt SMS advertising among SMEs in fashion industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Detalhes bibliográficos
Principais autores: Nursyafeeqa Hussein, 1993- Author 637956, Norzaidahwati Zaidin, 1967- supervisor 614995, Fakulti Pengurusan 538641
Formato:
Idioma:eng
Publicado em: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2016
Assuntos:
Descrição
Resumo:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015