Basic marketing management /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
New York : John Wiley,
2000
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| Subjects: |
| _version_ | 1796655703868309504 |
|---|---|
| author | 277475 Dalrymple, Douglas J. Parsons, Leonard J. |
| author_facet | 277475 Dalrymple, Douglas J. Parsons, Leonard J. |
| author_sort | 277475 Dalrymple, Douglas J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:09:10Z |
| format | |
| id | KOHA-OAI-TEST:53518 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:09:10Z |
| publishDate | 2000 |
| publisher | New York : John Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:535182020-12-19T16:58:48ZBasic marketing management / 277475 Dalrymple, Douglas J. Parsons, Leonard J. New York : John Wiley,200036PSZJBLMarketingURN:ISBN:0471353922 |
| spellingShingle | Marketing 277475 Dalrymple, Douglas J. Parsons, Leonard J. Basic marketing management / |
| title | Basic marketing management / |
| title_full | Basic marketing management / |
| title_fullStr | Basic marketing management / |
| title_full_unstemmed | Basic marketing management / |
| title_short | Basic marketing management / |
| title_sort | basic marketing management |
| topic | Marketing |
| work_keys_str_mv | AT 277475dalrympledouglasj basicmarketingmanagement AT parsonsleonardj basicmarketingmanagement |