Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /

Show other versions (1)

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Author:	Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:	Brand choice Emotional conditioning

Similar Items

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
by: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253, et al.
Published: (2017)

Measuring Brand Emotional in Increasing Brand Loyalty
by: Anita Yuliana, et al.
Published: (2021-08-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
by: Retno Dewanti, et al.
Published: (2011-11-01)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
by: Weijun Bian, et al.
Published: (2022-07-01)

Deciphering brand loyalty through brand association and emotional conﬁdence
by: Amber Gul Rashid, et al.
Published: (2020-06-01)

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
by: Rizvi Wajid H, et al.
Published: (2020-07-01)

The brand personality of a luxurious fashion brand that influences the brand preference of the metrosexuals : case study of Guess Brand /
by: 316432 Yee, Chiun Hsiang, Jovean, et al.
Published: (2008)

Management value of the brand with special emphasis on the emotional aspect of branding
by: Marinković Vladimir
Published: (2015-01-01)

Brand image and willingness of customer's to pay for a price premium for mineral water brand : a study of Evianʼ and Topvalu brand [electronic resource] /
by: 640337 Nur Afiqah Farhana Faridul Akmal, 1994- , author
Published: (2017)

Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
by: Davood Ghorbanzadeh, et al.
Published: (2021-04-01)

Brand image and willingness of customer's to pay for a price premium for mineral water brand : a study of Evianʼ and Topvalu brand /
by: Nur Afiqah Farhana Faridul Akmal 1994- author 640337, et al.
Published: (2017)

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
by: Elia Ardyan, et al.
Published: (2016-03-01)

Football Fans’ Emotions: Uncertainty Against Brand Perception
by: Elena Shakina, et al.
Published: (2020-05-01)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /
by: Yeoh, Jo Ling, 1989-, author, et al.
Published: (2012)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /
by: Yeoh, Jo Ling, 1989-, author, et al.
Published: (2012)

Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions
by: Monika Kavaliauskė, et al.
Published: (2015-05-01)

The impact of brand concept on brand equity
by: Joo-Eon Jeon
Published: (2017-08-01)

How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension
by: Yazid Yazid, et al.
Published: (2023-09-01)

Sociological Analysis of Branding of Professional Football League Players
by: Pashaie Sajjad, et al.
Published: (2022-09-01)

Corporate store brand versus famous product brand : a decision making from customers /
by: Tock Jing Mi, author, et al.
Published: (2011)

Emotional branding speaks to consumers’ heart: the case of fashion brands
by: Youn-Kyung Kim, et al.
Published: (2019-02-01)

Brand equity for service brand online : the case of JOOX /
by: Muhammad Izzat Abdul Halim, 1996-, author, et al.
Published: (2019)

Brand equity for service brand online : the case of JOOX /
by: Muhammad Izzat Abdul Halim, 1996-, author, et al.
Published: (2019)

Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses
by: Mehrab Nazir, et al.
Published: (2020-10-01)

Role of brand equity and brand identity on preferences of smartphones among students /
by: Hafizuddin Afiq Hussin, 1996-, author, et al.
Published: (2019)

Role of brand equity and brand identity on preferences of smartphones among students /
by: Hafizuddin Afiq Hussin, 1996-, author
Published: (2019)

Brand marketing [videorecording] : why we eat, drink, and wear brand names
by: Learning Seed Company
Published: (c200)

Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
by: Durdana Ozretic-Dosen, et al.
Published: (2018-05-01)

Perception of fashion brands by consumers in Serbia
by: Ostojić Ivana
Published: (2012-01-01)

The role of emotional structures in the relationship between satisfaction and brand loyalty
by: Davood Ghorbanzadeh, et al.
Published: (2020-12-01)

Factors influence brand awareness : a case study on redken /
by: 369659 Teo, Hui Sin, et al.
Published: (2008)

Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust
by: Yaping Jiang, et al.
Published: (2023-08-01)

Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands
by: Matheus Frohlich Marquetto, et al.
Published: (2017-01-01)

The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
by: Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, et al.
Published: (2020-10-01)

Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry
by: Nurina Putri Handayani, et al.
Published: (2020-01-01)

The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
by: Hossein Azimi, et al.
Published: (2022-06-01)

Consumer response to a legitimated brand appeal, a preliminary report
by: Montgomery, David Bruce., et al.
Published: (2009)

Online brand trust and brand commitment in airline industry among international students /
by: Nur Atika Jamuary 1992- , author 639726, et al.
Published: (2015)

Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah
by: Juniarty Siahaan, et al.
Published: (2023-01-01)

PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE
by: Ni Kadek Dwi Suputri Duryana, et al.
Published: (2017-01-01)