The impact of brand equity dimensions toward purchase intention of petrol brand among youth /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2017
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| _version_ | 1796756474016301056 |
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| author | Nurul Hazwani Jamal, 1994- author 638217 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 |
| author_facet | Nurul Hazwani Jamal, 1994- author 638217 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 |
| author_sort | Nurul Hazwani Jamal, 1994- author 638217 |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
| first_indexed | 2024-03-05T15:17:26Z |
| format | |
| id | KOHA-OAI-TEST:535479 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:17:26Z |
| publishDate | 2017 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5354792022-01-08T03:02:00ZThe impact of brand equity dimensions toward purchase intention of petrol brand among youth / Nurul Hazwani Jamal, 1994- author 638217 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 Johor Bahru, Johor : Universiti Teknologi Malaysia,2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPRZSLMarket surveysPurchasing |
| spellingShingle | Market surveys Purchasing Nurul Hazwani Jamal, 1994- author 638217 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title | The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title_full | The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title_fullStr | The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title_full_unstemmed | The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title_short | The impact of brand equity dimensions toward purchase intention of petrol brand among youth / |
| title_sort | impact of brand equity dimensions toward purchase intention of petrol brand among youth |
| topic | Market surveys Purchasing |
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