The impact of brand equity dimensions toward purchase intention of petrol brand among youth /

The impact of brand equity dimensions toward purchase intention of petrol brand among youth /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Nurul Hazwani Jamal, 1994- author 638217, Ahmad Sharifuddin Shamsuddin, supervisor 216045, Fakulti Pengurusan 538641
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:
Market surveys
Purchasing

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