The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors:	Nurul Akilah Ishak, 1994-, Ahmad Sharifuddin Shamsuddin, supervisor 216045, Fakulti Pengurusan 538641
Format:	text
Language:	eng
Published:	2017
Subjects:	Branding (Marketing) Sport clothes Brand name products

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