The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
2017
|
| Subjects: |
| _version_ | 1796756486349651968 |
|---|---|
| author | Nurul Akilah Ishak, 1994- Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 |
| author_facet | Nurul Akilah Ishak, 1994- Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 |
| author_sort | Nurul Akilah Ishak, 1994- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
| first_indexed | 2024-03-05T15:17:38Z |
| format | text |
| id | KOHA-OAI-TEST:535543 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:17:38Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5355432021-06-21T06:52:34ZThe impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / Nurul Akilah Ishak, 1994- Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLBranding (Marketing) Sport clothesBrand name products |
| spellingShingle | Branding (Marketing) Sport clothes Brand name products Nurul Akilah Ishak, 1994- Ahmad Sharifuddin Shamsuddin, supervisor 216045 Fakulti Pengurusan 538641 The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title | The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title_full | The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title_fullStr | The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title_full_unstemmed | The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title_short | The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] / |
| title_sort | impact of brand personality toward brand equity empirical study on adidas and puma sportswear electronic resource |
| topic | Branding (Marketing) Sport clothes Brand name products |
| work_keys_str_mv | AT nurulakilahishak1994 theimpactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource AT ahmadsharifuddinshamsuddinsupervisor216045 theimpactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource AT fakultipengurusan538641 theimpactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource AT nurulakilahishak1994 impactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource AT ahmadsharifuddinshamsuddinsupervisor216045 impactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource AT fakultipengurusan538641 impactofbrandpersonalitytowardbrandequityempiricalstudyonadidasandpumasportswearelectronicresource |