The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
2017
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| Subjects: |