The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Farah Rohaida Iskandar, 1984-, author, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2017
Subjects:
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author Farah Rohaida Iskandar, 1984-, author
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_facet Farah Rohaida Iskandar, 1984-, author
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_sort Farah Rohaida Iskandar, 1984-, author
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
first_indexed 2024-03-05T15:17:41Z
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T15:17:41Z
publishDate 2017
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spelling KOHA-OAI-TEST:5355612021-02-11T13:32:47ZThe consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora / Farah Rohaida Iskandar, 1984-, author Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPRZSLConsumer behaviourCosmetics
spellingShingle Consumer behaviour
Cosmetics
Farah Rohaida Iskandar, 1984-, author
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title_full The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title_fullStr The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title_full_unstemmed The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title_short The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /
title_sort consumers impulse buying behaviour of cosmetics shoppers in retail store estee lauder vs sephora
topic Consumer behaviour
Cosmetics
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