The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /

The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Farah Rohaida Iskandar, 1984-, author, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2017
Subjects:
Consumer behaviour
Cosmetics

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