The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service /

The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service /

Show other versions (1)

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors:	Mega Wati Hawapi, 1993- , author 638327, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:	Car sharing Word-of-mouth advertising

Similar Items

The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service /
by: Mega Wati Hawapi, 1993- , author 638327
Published: (2017)

Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
by: SALMALINA SALLEH, 1984-, author 649971, et al.
Published: (2023)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
by: Silverman, George, 1942-
Published: (2001)

MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM)
by: Mega Mirasaputri Cahyanti
Published: (2022-02-01)

The world's best-known marketing secret : building your business with word-of-mouth marketing /
by: Misner, Ivan R., 1956-
Published: (1994)

PENGARUH VIRAL MARKETING DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN MAHASISWA MELAKUKAN PILIHAN KAMPUS
by: David Chandra Saputra, et al.
Published: (2021-12-01)

An investigation on the effects of personal characteristics on word of mouth advertisement
by: Hosseinali Aziziha, et al.
Published: (2014-02-01)

The factors that motivate tourists to visit dark tourism destination: destination images, destination trusts, novelty/curiosity and word of mouth (WOM) /
by: 612122 Iffin AzuazI Mohd. Suratin author, et al.
Published: (2018)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

Apology and Compensation: Impact on Customer Forgiveness and Negative Word-of-Mouth (WOM)
by: Resekiani Mas Bakar, et al.
Published: (2019-03-01)

PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TWITTER @batikair TERHADAP BRAND IMAGE
by: Cherry Kartika, et al.
Published: (2015-05-01)

Joint Effect of Different Dimensions of eWOM on Product Sales
by: Xudong Liu, et al.
Published: (2022-06-01)

Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter
by: L. Leonnard, et al.
Published: (2018-03-01)

The influence of loyalty in the word-of-mouth advertising in a non-profit higher education institution
by: Gustavo da Rosa Borges, et al.
Published: (2015-12-01)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

Impact of Electronic Word-of-Mouth (eWOM) on Travellers’ Green Hotel Booking Intentions and Policymaking
by: Elaheh Yadegaridehkordi, et al.
Published: (2022-11-01)

The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image
by: Ardiwansyah Nanggong, et al.
Published: (2020-12-01)

The impact of word of mouth and university reputation on student decision to study at university
by: Dedy Ansari Harahap, et al.
Published: (2018-06-01)

Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
by: Nur Faeza Mohd Mairat
Published: (2016)

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
by: Kania Oktaviana Winarno, et al.
Published: (2022-08-01)

The role of company reputation in mitigating negative word of mouth
by: Shinta Rahmani, et al.
Published: (2021-04-01)

Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products
by: Shabnam Khosravani Zangeneh, et al.
Published: (2014-11-01)

Building trust in e-banking and its effect on positive word-of-mouth advertising
by: Ali Shaemi, et al.
Published: (2014-05-01)

Electronic Word of Mouth (E-Wom), Celebrity Endorsement and Lifestyle in The Interest of Buying Online Shop Products
by: Nur Aini Anisa, et al.
Published: (2021-01-01)

The Influence Of Subject Norms And Word Of Mouth (Wom), On Vısıtıng Decısıons (Case Study in Madiun City Waterfront Park)
by: Rizal Ula Ananta Fauzi, et al.
Published: (2024-01-01)

Pengaruh Electronic Word Of Mouth (eWOM) Terhadap Minat Beli Followers Instagram Pada Warunk Upnormal
by: Aditya Ayu Laksmi, et al.
Published: (2017-06-01)

Impact of World Tourism Ethics Code on Satisfaction and Word of Mouth of Incoming Tourists of Iran
by: Reza Malmir, et al.
Published: (2018-06-01)

Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads
by: Kianoosh Moradi, et al.
Published: (2020-12-01)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
by: Nurul Nadiah Ismail, 1990-, author 525429, et al.
Published: (2015)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
by: Nurul Nadiah Ismail, 1990-, author 525429, et al.
Published: (2015)

Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?
by: Sidra Tabassum, et al.
Published: (2020-11-01)

Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi
by: Windah Estrilia Somba, et al.
Published: (2018-06-01)

The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan
by: Zohre Dehdashti, et al.
Published: (2014-01-01)

Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania
by: Elena Lidia Melnic
Published: (2019-11-01)

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET
by: Eka Putri Innayah, et al.
Published: (2022-11-01)

Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia
by: Muhammad Arief Algiffary, et al.
Published: (2020-11-01)

Effect of Advertising, Direct Marketing, Word of Mouth and Personal Selling on Consumer Purchasing Decisions
by: Soehardi
Published: (2022-02-01)

The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention
by: Dede Solihin, et al.
Published: (2022-09-01)

The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy
by: Siti Maria, et al.
Published: (2019-08-01)