The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service /

The effects of perceived risks, reputation and electronic word-of-mouth (E-WOM) on Malaysians' collaborative consumption of uber car sharing service /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Author: Mega Wati Hawapi, 1993- , author 638327
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:
Car sharing
Word-of-mouth advertising
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

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