Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
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Format: | text |
Language: | eng |
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2017
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_version_ | 1826464346410057728 |
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author | Nur Saibah Ismail, 1992- Nor Zafir Md. Salleh Fakulti Pengurusan 538641 |
author_facet | Nur Saibah Ismail, 1992- Nor Zafir Md. Salleh Fakulti Pengurusan 538641 |
author_sort | Nur Saibah Ismail, 1992- |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
first_indexed | 2024-03-05T15:18:18Z |
format | text |
id | KOHA-OAI-TEST:535767 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T15:18:18Z |
publishDate | 2017 |
record_format | dspace |
spelling | KOHA-OAI-TEST:5357672021-06-21T05:06:31ZChallenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / Nur Saibah Ismail, 1992- Nor Zafir Md. Salleh Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLHeritage tourism AdvertisingMarketing |
spellingShingle | Heritage tourism Advertising Marketing Nur Saibah Ismail, 1992- Nor Zafir Md. Salleh Fakulti Pengurusan 538641 Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title | Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title_full | Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title_fullStr | Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title_full_unstemmed | Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title_short | Challenges in marketing heritage tourism : A supply side view perspective [electronic eresource] / |
title_sort | challenges in marketing heritage tourism a supply side view perspective electronic eresource |
topic | Heritage tourism Advertising Marketing |
work_keys_str_mv | AT nursaibahismail1992 challengesinmarketingheritagetourismasupplysideviewperspectiveelectroniceresource AT norzafirmdsalleh challengesinmarketingheritagetourismasupplysideviewperspectiveelectroniceresource AT fakultipengurusan538641 challengesinmarketingheritagetourismasupplysideviewperspectiveelectroniceresource |