Cita APA (7th ed.)

Malhotra, N. K. (2010). Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.

Cita MLA (9th ed.)

Malhotra, Naresh K. Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.