Malhotra, N. K. (2010). Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.
MLA (9th ed.) CitationMalhotra, Naresh K. Marketing Research: AN APPLIED ORIENTATION. Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.
Warning: These citations may not always be 100% accurate.