SOCIAL ENVIRONMENT AND INTERCULTURAL COMMUNICATION AS PREDICTORS TO CUSTOMER SATIFACTION AND LOYALTY IN RETAIL INDUSTRY /lcALI IHTIYAR

SOCIAL ENVIRONMENT AND INTERCULTURAL COMMUNICATION AS PREDICTORS TO CUSTOMER SATIFACTION AND LOYALTY IN RETAIL INDUSTRY /lcALI IHTIYAR

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Thesis (Ph.D) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Ali Ihtiyar, 1982-, author, Fauziah Sh. Ahmad, Dr., 1967-, supervior, Sekolah Perniagaan Antarabangsa
Format:
Language:eng
Published: Kuala Lumpur : Universiti Teknologi Malaysia, 2016
Subjects:
Intercultural communication
Communicative competence
Consumer satisfaction

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