Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Bibliographic Details
Main Authors:	Nora Nur Ain Mahat, 1994-, author 612080, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:	Internet advertising Consumer behavior

Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy / by Nora Nur Ain Mahat, 1994- , author 612080, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan 538641

Published 2018