The relationship between celebrities' credibility and advertising effectiveness among college students /

The relationship between celebrities' credibility and advertising effectiveness among college students /

Show other versions (1)

PRZSL

Bibliographic Details
Main Authors:	Mohd. Sapawi Abd Karim, 1995- , author 612124, Ahmad Sharifuddin Shamsuddin supervisor 216045, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:	Communication in marketing College students Celebrities

Similar Items

The relationship between celebrities' credibility and advertising effectiveness among college students /
by: Mohd. Sapawi Abd Karim, 1995- , author 612124
Published: (2018)

Celebrity advertising effects among marketing student /
by: Ahmad Hafizzhuddin Mohd Hanafiah, author, et al.
Published: (2011)

Relations among celebrity endorsers' credibility, attractiveness, match-up and purchase intention toward product of L'Oreal Paris /
by: Ngu, Hui Ling, author, et al.
Published: (2011)

Inpact of celebrity endorsement on customers' attitude /
by: Muhammad Zulkifli Seri Lanang Jaya, 1991-, et al.
Published: (2016)

Impact of celebrity endorsement on customers' attitude [electronic resource] /
by: Muhammad Zulkifli Seri Lanang Jaya, 1991-, et al.
Published: (2016)

Factors influencing the effectiveness of celebrity endorsement advertisement /
by: Lim, Teck Thye, 1989-, author, et al.
Published: (2011)

Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City
by: Adnan Khaliq Bhatti, et al.
Published: (2016-06-01)

On being a physician to celebrities!
by: Sadananda B Naik
Published: (2023-01-01)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
by: Leonardo Aureliano-Silva, et al.
Published: (2015-01-01)

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
by: Nuri Paşa Özer, et al.
Published: (2020-07-01)

Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
by: Nkosinamandla Shezi
Published: (2022-01-01)

CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR
by: Sharifah Nurafizah Syed Annuara, et al.
Published: (2018-06-01)

Intimate Relationships and Attitudes Toward Celebrities
by: Lynn E. McCutcheon, et al.
Published: (2016-06-01)

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions
by: Sahat Aditua Fandhitya Silalahi, et al.
Published: (2021-01-01)

The Role of Gender on Consumer Attitudes toward Multiple Celebrity Advertisements
by: Işık Özge YUMURTACI, et al.
Published: (2013-12-01)

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
by: Natalie Bragança Düsenberg, et al.
Published: (2016-01-01)

Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity
by: Deandra Vidyanata
Published: (2019-08-01)

Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products
by: Meilisya Nurfazzar Abdurohim, et al.
Published: (2021-08-01)

Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Inflfluence of Celebrity Athlete Endorsement on Ad Believability and Purchase Intentions
by: Andrew C. Pickett, et al.
Published: (2023-08-01)

Virtual Celebrities for Fashion Branding in China
by: Lan Cheung Fanny Sau, et al.
Published: (2023-01-01)

Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising
by: Majid Esmaeilpour, et al.
Published: (2017-05-01)

Sports Celebrity endorsement impact on purchase intention
by: Francisco Moreira, et al.
Published: (2023-07-01)

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF WARDAH LIPSTICK PRODUCTS THROUGH BRAND IMAGE AND BRAND CREDIBILITY
by: Sandi P.R., et al.
Published: (2019-06-01)

A Sociological Study of Celebrity Culture Audiences in Persian Instagram
by: Mostafa Edjtehadi, et al.
Published: (2020-01-01)

Media Construction of Sport Celebrities as National Heroes
by: Diana Luiza Dumitriu
Published: (2018-07-01)

WHAT IS CELEBRITY POPULISM? THE CASE OF THE CROATIAN SINGER MIROSLAV ŠKORO
by: Berto Šalaj, et al.
Published: (2021-12-01)

The impact and effectiveness of advertisements in Tan Sri Dato Haji Hassan Yunos Stadium, Johor Bahru /
by: Nurul Ain Syafieka Yusof, 1994-, et al.
Published: (2017)

Celebrity sells /
by: 455200 Pringle, Hamish
Published: (2004)

Celebrity politics /
by: 350921 West, Darrell M., et al.
Published: (2003)

The impact and effectiveness of advertisements in Tan Sri Dato Haji Hassan Yunos Stadium, Johor Bahru [electronic resource] /
by: Nurul Ain Syafieka Yusof, 1994-, et al.
Published: (2017)

CELEBRITY VIDEO INTERVIEWS: COMMUNICATIVE FAILURES OF JOURNALISTS IN UKRAINIAN AND GERMAN LINGUISTIC CULTURES
by: Khrystyna Yu. Dyakiv
Published: (2019-06-01)

Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models
by: Takumi Kato
Published: (2023-12-01)

THE RELATIONSHIP BETWEEN CELEBRITY WORSHIP TO STREET TEENAGERS' SELF-IDENTITY IN MALANG CITY
by: Nina Rizka Rohmawati
Published: (2023-06-01)

The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market
by: Nithiwat Phookongka, et al.
Published: (2020-12-01)

An Investigation of Demographic Correlates of the Celebrity Attitude Scale
by: Lynn McCutcheon, et al.
Published: (2016-12-01)

Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes
by: Fatemeh Zahedi, et al.
Published: (2021-02-01)

Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility
by: Gusti Ayu Citra Arya Sucisanjiwani, et al.
Published: (2023-08-01)

From Skepticism Toward Celebrities to Celebrity Culture Hate: Mediating Role of Perceived Celebrity Deception and Perceived Dark Triad of Celebrities
by: Reza Shabahang, et al.
Published: (2023-06-01)

Limits of Religious Analogy: The Example of Celebrity
by: Nathalie Heinich
Published: (2014-02-01)

The sport star : modern sport and the cultural economy of sporting celebrity /
by: 381281 Smart, Barry
Published: (2005)