The relationship between celebrities' credibility and advertising effectiveness among college students /
PSZJBL
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2018
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| Subjects: |
| _version_ | 1826466001238097920 |
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| author | Mohd. Sapawi Abd Karim, 1995- , author 612124 |
| author_facet | Mohd. Sapawi Abd Karim, 1995- , author 612124 |
| author_sort | Mohd. Sapawi Abd Karim, 1995- , author 612124 |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T15:42:24Z |
| format | |
| id | KOHA-OAI-TEST:543807 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:42:24Z |
| publishDate | 2018 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5438072021-12-28T04:29:34ZThe relationship between celebrities' credibility and advertising effectiveness among college students / Mohd. Sapawi Abd Karim, 1995- , author 612124 Johor Bahru, Johor : Universiti Teknologi Malaysia,2018engPSZJBLCommunication in marketingCollege studentsCelebrities |
| spellingShingle | Communication in marketing College students Celebrities Mohd. Sapawi Abd Karim, 1995- , author 612124 The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title | The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title_full | The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title_fullStr | The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title_full_unstemmed | The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title_short | The relationship between celebrities' credibility and advertising effectiveness among college students / |
| title_sort | relationship between celebrities credibility and advertising effectiveness among college students |
| topic | Communication in marketing College students Celebrities |
| work_keys_str_mv | AT mohdsapawiabdkarim1995author612124 therelationshipbetweencelebritiescredibilityandadvertisingeffectivenessamongcollegestudents AT mohdsapawiabdkarim1995author612124 relationshipbetweencelebritiescredibilityandadvertisingeffectivenessamongcollegestudents |