The relationship between celebrities' credibility and advertising effectiveness among college students /

The relationship between celebrities' credibility and advertising effectiveness among college students /

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Bibliographic Details
Main Author:	Mohd. Sapawi Abd Karim, 1995- , author 612124
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:	Communication in marketing College students Celebrities

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