Islamic Marketing and Branding : Theory and Practice /
"Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corpor...
| Główni autorzy: | , |
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| Format: | |
| Język: | eng |
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Abingdon, Oxon ; New York, NY : Routledge,
2018
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| Hasła przedmiotowe: |
| _version_ | 1826466210884091904 |
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| author | Melewar, T. C., editor Syed Alwi, S. F., editor |
| author_facet | Melewar, T. C., editor Syed Alwi, S. F., editor |
| author_sort | Melewar, T. C., editor |
| collection | OCEAN |
| description | "Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area." |
| first_indexed | 2024-03-05T15:45:35Z |
| format | |
| id | KOHA-OAI-TEST:544850 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:45:35Z |
| publishDate | 2018 |
| publisher | Abingdon, Oxon ; New York, NY : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5448502020-12-19T17:20:35ZIslamic Marketing and Branding : Theory and Practice / Melewar, T. C., editor Syed Alwi, S. F., editor Abingdon, Oxon ; New York, NY : Routledge,♭20182018eng"Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area."Includes bibliographical references and index"Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area."PSZJBLMarketing Branding (Marketing)URN:ISBN:9781472440969 |
| spellingShingle | Marketing Branding (Marketing) Melewar, T. C., editor Syed Alwi, S. F., editor Islamic Marketing and Branding : Theory and Practice / |
| title | Islamic Marketing and Branding : Theory and Practice / |
| title_full | Islamic Marketing and Branding : Theory and Practice / |
| title_fullStr | Islamic Marketing and Branding : Theory and Practice / |
| title_full_unstemmed | Islamic Marketing and Branding : Theory and Practice / |
| title_short | Islamic Marketing and Branding : Theory and Practice / |
| title_sort | islamic marketing and branding theory and practice |
| topic | Marketing Branding (Marketing) |
| work_keys_str_mv | AT melewartceditor islamicmarketingandbrandingtheoryandpractice AT syedalwisfeditor islamicmarketingandbrandingtheoryandpractice |