Islamic Marketing and Branding : Theory and Practice /
"Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corpor...
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| Lingua: | eng |
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Abingdon, Oxon ; New York, NY : Routledge,
2018
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