The relationship of marketing innovation and service innovation towards SMES business performance /
Thesis (Sarjana (Pengurusan (Teknologi))
| Main Author: | |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2018
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| Subjects: |
| _version_ | 1811128800076890112 |
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| author | Nurul Syazana Samsuden, 1992-, author 612884 |
| author_facet | Nurul Syazana Samsuden, 1992-, author 612884 |
| author_sort | Nurul Syazana Samsuden, 1992-, author 612884 |
| collection | OCEAN |
| description | Thesis (Sarjana (Pengurusan (Teknologi)) |
| first_indexed | 2024-03-05T15:45:40Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:544875 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-09-23T23:38:04Z |
| publishDate | 2018 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5448752024-09-08T04:54:59ZThe relationship of marketing innovation and service innovation towards SMES business performance / Nurul Syazana Samsuden, 1992-, author 612884 software, multimediaJohor Bahru, Johor : Universiti Teknologi Malaysia,2018engThesis (Sarjana (Pengurusan (Teknologi))Bibliography: p. 94-109.PSZJBLSmall businessMarketing |
| spellingShingle | Small business Marketing Nurul Syazana Samsuden, 1992-, author 612884 The relationship of marketing innovation and service innovation towards SMES business performance / |
| title | The relationship of marketing innovation and service innovation towards SMES business performance / |
| title_full | The relationship of marketing innovation and service innovation towards SMES business performance / |
| title_fullStr | The relationship of marketing innovation and service innovation towards SMES business performance / |
| title_full_unstemmed | The relationship of marketing innovation and service innovation towards SMES business performance / |
| title_short | The relationship of marketing innovation and service innovation towards SMES business performance / |
| title_sort | relationship of marketing innovation and service innovation towards smes business performance |
| topic | Small business Marketing |
| work_keys_str_mv | AT nurulsyazanasamsuden1992author612884 therelationshipofmarketinginnovationandserviceinnovationtowardssmesbusinessperformance AT nurulsyazanasamsuden1992author612884 relationshipofmarketinginnovationandserviceinnovationtowardssmesbusinessperformance |