The relationship of marketing innovation and service innovation towards SMES business performance /

The relationship of marketing innovation and service innovation towards SMES business performance /

Show other versions (1)

Thesis (Sarjana (Pengurusan (Teknologi))

Bibliographic Details
Main Author:	Nurul Syazana Samsuden, 1992-, author 612884
Format:	software, multimedia
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:	Small business Marketing

Similar Items

The relationship of marketing innovation and service innovation towards SMES business performance /
by: Nurul Syazana Samsuden, 1992-, author 612884, et al.
Published: (2018)

Marketing and entrepreneurship in SMEs : an innovative approach /
by: Carson, David
Published: (1995)

The influence of innovation towards internet entreprenuer's business performance /
by: 612884 Nurul Syazana Samsuden, 1992- author, et al.
Published: (2016)

The influence of innovation towards internet entreprenuer's business performance [electronic resource /
by: 612884 Nurul Syazana Samsuden, 1992- author, et al.
Published: (2016)

Strategic marketing planning and SMES' performance /
by: Hossein, Hakimpoor, 1974-, author 557531, et al.
Published: (2013)

Strategic marketing planning and SMES' performance [electronic resource] /
by: Hossein, Hakimpoor, 1974-, author 557531, et al.
Published: (2013)

Innovative operation strategies and performance outcomes of Malaysian manufacturing SMEs/
by: Nezal Aghajari, 1980-, author, et al.
Published: (2015)

The relationship between service and marketing innovation on a firm’s performance /
by: Noor Syuhada Wafa Abd. Rahman, author 612215
Published: (2018)

Innovative operation strategies and performance outcomes of Malaysian manufacturing SMEs [electronic resource] /
by: Nezal Aghajari, 1980-, author
Published: (2015)

SMEs, entrepreneurship, and innovation /
by: Organisation for Economic Co-operation and Development
Published: (c201)

Innovation and Creativity in SMEs : Challenges, Evolutions and Prospects /
by: Gay, Claudine, author, et al.
Published: (2019)

The relationship between service and marketing innovation on a firm’s performance /
by: Noor Syuhada Wafa Abd. Rahman, author 612215, et al.
Published: (2018)

The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs
by: Udriyah, et al.
Published: (2019-05-01)

Marketing decision making process in small and medium enterprise's business to business relationship /
by: Hairul Rizad Md. Sapry, 1975- 577184, et al.
Published: (2014)

Competitive advantage in SMEs : organising for innovation and change /
by: Jones, Oswald, et al.
Published: (2003)

Marketing decision making process in small and medium enterprise's business to business relationship [electronic resource] /
by: Hairul Rizad Md. Sapry, 1975- 577184, et al.
Published: (2014)

An Empirical investigation into the process of strategic marketing planning in SMEs: Its attendant problems, and proposals towards a new practical paradigm/
by: 174184 Lancaster, Geoff, et al.

The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic
by: Zakiyah Zahara, et al.
Published: (2022-09-01)

Marketing in small businesses /
by: 451830 Kenny, Brian, et al.
Published: (1989)

Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
by: Suratna Suratna
Published: (2018-03-01)

Power marketing for small business /
by: 211038 Hornor, Jody
Published: (1993)

Ultimate small business marketing toolkit /
by: 502380 Goldstein, Beth
Published: (2007)

Marketing your service : a planning for small business /
by: 171729 Withers, Jean
Published: (1987)

Researching Open Innovation in SMEs /
by: Vanhaverbeke, Wim, editor, et al.
Published: (2018)

Ultimate small business marketing toolkit [electronic resource] /
by: 502380 Goldstein, Beth
Published: (2007)

Leverage innovation capability : application of total innovation management in China's Smes' study
by: 453316 Xu, Qingrui
Published: (2011)

Mediating role of international entrepreneurial orientation in the relationship between innovativeness and networks on internationalization of SMEs in Nigeria
by: Karage, Ahmed Ibrahim
Published: (2019)

Successful marketing for the small business : the Daily Telegraph guide /
by: 450954 Patten, Dave
Published: (1989)

The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir
by: Mohammed M. Al-Sabir, Waleed
Published: (2015)

Entrepreneur magazines ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof /
by: 211834 Stephenson, James, et al.
Published: (2007)

Small and medium business improvement in the ASEAN region : marketing factors /
by: Kenneth James
Published: (1988)

Marketing your product : a planning guide for small business /
by: 451799 Gray, Douglas A., et al.
Published: (1987)

Influence of IT-based organizational learning, IT-based innovation and intellectual property towards new product development performance of Yemeni food manufacturing SMEs
by: Jandab, Abdulwahab Ahmed Ali
Published: (2020)

Factors that Shape the Competitiveness of Small Innovative Companies Operating in International Markets with a Particular Focus on Business Advice
by: Edward Stawasz
Published: (2019-01-01)

Relationship marketing : barrier to progress an analysis on business operation between large firms and small and medium enterprises (SMEs ) /
by: 621919 Abu Bakar Abdul Hamid, et al.
Published: (2003)

90 days to success marketing and advertising your small business /
by: 520953 Hoxie, Mark
Published: (c201)

Business environment as an intervening variable of market orientation and business performance of Batik Jambi SMEs
by: Ade Octavia
Published: (2018-03-01)

Business Analysis and Product Innovation to Improve SMEs Business Performance
by: R A M Febrianti, et al.
Published: (2022-01-01)

The mediating effect of proactive market orientation capability in entrepreneurial orientation and service innovation
by: Karen Raphaele Cantaleano, et al.
Published: (2018-02-01)

The effect of human capital and relational capital on firms innovation performance in malaysian SMEs food and beverages /
by: Siti Solehan Tajuddin, 1991- , author 612895
Published: (2018)