Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia /
| Main Author: | |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2018
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| Subjects: |
| _version_ | 1796758562363408384 |
|---|---|
| author | Juliyana Jamil, 1989-, author 612894 |
| author_facet | Juliyana Jamil, 1989-, author 612894 |
| author_sort | Juliyana Jamil, 1989-, author 612894 |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-05T15:45:47Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:544916 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:45:47Z |
| publishDate | 2018 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5449162023-12-27T09:14:07ZBrand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / Juliyana Jamil, 1989-, author 612894 software, multimediaJohor Bahru, Johor : Universiti Teknologi Malaysia,2018engIncludes bibliographical references.KK-AHIBSPSZJBLBranding (Marketing) |
| spellingShingle | Branding (Marketing) Juliyana Jamil, 1989-, author 612894 Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title | Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title_full | Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title_fullStr | Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title_full_unstemmed | Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title_short | Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / |
| title_sort | brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in malaysia |
| topic | Branding (Marketing) |
| work_keys_str_mv | AT juliyanajamil1989author612894 brandknowledgeasmoderatorbetweenperceivedvaluesofloudluxurybrandandpurchaseintentioninmalaysia |