Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia /

Bibliographic Details
Main Author:	Juliyana Jamil, 1989-, author 612894
Format:	software, multimedia
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:	Branding (Marketing)

Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia / by Juliyana Jamil, 1989-, author 612894, Zuraidah Sulaiman, supervisor 598934, Sekolah Perniagaan Antarabangsa Azman Hashim 617120

Published 2018

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