RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT /
Includes bibliographical references and index
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boca Raton, FL : CRC Press, Taylor & Francis Group,
2017
|
| Subjects: |
| _version_ | 1796758619988951040 |
|---|---|
| author | Midler, Cristophe, author Jullien, Bernard, author Lung, Yannick, author |
| author_facet | Midler, Cristophe, author Jullien, Bernard, author Lung, Yannick, author |
| author_sort | Midler, Cristophe, author |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T15:46:25Z |
| format | |
| id | KOHA-OAI-TEST:545124 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:46:25Z |
| publishDate | 2017 |
| publisher | Boca Raton, FL : CRC Press, Taylor & Francis Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5451242020-12-19T17:20:36ZRETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / Midler, Cristophe, author Jullien, Bernard, author Lung, Yannick, author Boca Raton, FL : CRC Press, Taylor & Francis Group,2017engIncludes bibliographical references and indexIntroduction -- Incredible Kwid -- Upstream exploration : April 2010-October 2011 -- From definition to confirmation : a unique and independent approach (October 2011-July 2012) -- Target-based cost control -- Supplying from India -- Investment decisions at industrial start-up and ramp-up : July 2013-June 2016 -- The commercial launch ofKkwid in India : March 2015-June 2016 -- Prospects for international deployment of a new lineage : 2016 and beyond -- Fractal innovation and creative product development -- The maturation of a "trickle-up" approach of the automobile at Renault -- The global innovation playing field -- Conclusion -- Bibliography -- Appendix: List of people interviewed -- IndexPSZJBLTechnological innovations Automobiles Strategic planningURN:ISBN:9781138037205 |
| spellingShingle | Technological innovations Automobiles Strategic planning Midler, Cristophe, author Jullien, Bernard, author Lung, Yannick, author RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title | RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title_full | RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title_fullStr | RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title_full_unstemmed | RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title_short | RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS : INSIDE THE RENAULT KWID PROJECT / |
| title_sort | rethinking innovation and design for emerging markets inside the renault kwid project |
| topic | Technological innovations Automobiles Strategic planning |
| work_keys_str_mv | AT midlercristopheauthor rethinkinginnovationanddesignforemergingmarketsinsidetherenaultkwidproject AT jullienbernardauthor rethinkinginnovationanddesignforemergingmarketsinsidetherenaultkwidproject AT lungyannickauthor rethinkinginnovationanddesignforemergingmarketsinsidetherenaultkwidproject |