Helsen, K., & Kotabe, M. (2017). INTERNATIONAL MARKETING. [Place of publication not identified] : John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationHelsen, Kristiaan, and Masaaki Kotabe. INTERNATIONAL MARKETING. [Place of publication not identified] : John Wiley & Sons, Inc, 2017.
MLA (9th ed.) CitationHelsen, Kristiaan, and Masaaki Kotabe. INTERNATIONAL MARKETING. [Place of publication not identified] : John Wiley & Sons, Inc, 2017.
Warning: These citations may not always be 100% accurate.