THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH /
Includes bibliographical references (pages 189-194) and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
new York : Mc-Graw Hill,
2017
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| Subjects: |
| _version_ | 1826466268606103552 |
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| author | Smith, Mike, author |
| author_facet | Smith, Mike, author |
| author_sort | Smith, Mike, author |
| collection | OCEAN |
| description | Includes bibliographical references (pages 189-194) and index |
| first_indexed | 2024-03-05T15:46:27Z |
| format | |
| id | KOHA-OAI-TEST:545134 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:46:27Z |
| publishDate | 2017 |
| publisher | new York : Mc-Graw Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5451342020-12-19T17:20:36ZTHE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / Smith, Mike, author new York : Mc-Graw Hill,2017engIncludes bibliographical references (pages 189-194) and indexIntroduction -- What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendationsPSZJBLInternet marketingInternet advertisingSubliminal advertisingURN:ISBN:9781259835681 |
| spellingShingle | Internet marketing Internet advertising Subliminal advertising Smith, Mike, author THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title | THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title_full | THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title_fullStr | THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title_full_unstemmed | THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title_short | THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH / |
| title_sort | native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| topic | Internet marketing Internet advertising Subliminal advertising |
| work_keys_str_mv | AT smithmikeauthor thenativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth AT smithmikeauthor nativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth |