Case Theory In Business And Management :bReinventing Case Study Research /

Geahča maid

• Qualitative methods in management research /
  Dahkki: 211523 Gummesson, Evert
  Almmustuhtton: (2000)
• Qualitative methods in management research /
  Dahkki: 211523 Gummesson, Evert
  Almmustuhtton: (1991)
• Research methodology in management : theory and case studies /
  Dahkki: Arya, P. P., et al.
  Almmustuhtton: (c201)
• CONDUCTING CASE STUDY RESEARCH : for BUSINESS and MANAGEMENT STUDENTS /
  Dahkki: 301721 Lee, Bill (Bill J.), author, et al.
  Almmustuhtton: (2017)
• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  Dahkki: Gummesson, Evert, 1936-
  Almmustuhtton: (2002)