Driving Green Consumerism Through Strategic Sustainability Marketing /
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and e...
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| Format: | |
| Language: | eng |
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Hershey, PA : IGI Global, Disseminator of Knowledge,
2018
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| _version_ | 1796759414536929280 |
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| author | Thurasamy, Ramayah, 1964-, editor Mohammad Jihad, 1970-, editor Farzana Quoquab, 1978-, editor |
| author_facet | Thurasamy, Ramayah, 1964-, editor Mohammad Jihad, 1970-, editor Farzana Quoquab, 1978-, editor |
| author_sort | Thurasamy, Ramayah, 1964-, editor |
| collection | OCEAN |
| description | "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector" |
| first_indexed | 2024-03-05T15:57:10Z |
| format | |
| id | KOHA-OAI-TEST:548710 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:57:10Z |
| publishDate | 2018 |
| publisher | Hershey, PA : IGI Global, Disseminator of Knowledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5487102020-12-19T17:20:44ZDriving Green Consumerism Through Strategic Sustainability Marketing / Thurasamy, Ramayah, 1964-, editor Mohammad Jihad, 1970-, editor Farzana Quoquab, 1978-, editor Hershey, PA : IGI Global, Disseminator of Knowledge,2018eng"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"Includes bibliographical references (pages 251-293) and index"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"PSZJBLGreen marketingConsumer behaviorEnvironmentalism.Consumption (Economics)URN:ISBN:9781522529125 |
| spellingShingle | Green marketing Consumer behavior Environmentalism. Consumption (Economics) Thurasamy, Ramayah, 1964-, editor Mohammad Jihad, 1970-, editor Farzana Quoquab, 1978-, editor Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title | Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title_full | Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title_fullStr | Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title_full_unstemmed | Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title_short | Driving Green Consumerism Through Strategic Sustainability Marketing / |
| title_sort | driving green consumerism through strategic sustainability marketing |
| topic | Green marketing Consumer behavior Environmentalism. Consumption (Economics) |
| work_keys_str_mv | AT thurasamyramayah1964editor drivinggreenconsumerismthroughstrategicsustainabilitymarketing AT mohammadjihad1970editor drivinggreenconsumerismthroughstrategicsustainabilitymarketing AT farzanaquoquab1978editor drivinggreenconsumerismthroughstrategicsustainabilitymarketing |