Driving Green Consumerism Through Strategic Sustainability Marketing /

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and e...

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Bibliographic Details
Main Authors: Thurasamy, Ramayah, 1964-, editor, Mohammad Jihad, 1970-, editor, Farzana Quoquab, 1978-, editor
Format:
Language:eng
Published: Hershey, PA : IGI Global, Disseminator of Knowledge, 2018
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