The One to One Manager : Real-World Lessons in Customer Relationship Management /

The One to One Manager : Real-World Lessons in Customer Relationship Management /

Includes bibliographical references and index.

Dettagli Bibliografici
Autori principali: Peppers, Don, author, Rogers, Martha, 1952-, author
Natura:
Lingua:eng
Pubblicazione: New York : Currency/Doubleday, 1999
Soggetti:
Relationship marketing
Customer relations
Consumers' preferences
Descrizione
Riassunto:Includes bibliographical references and index.

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