The One to One Manager : Real-World Lessons in Customer Relationship Management /

Includes bibliographical references and index.

Bibliographic Details
Main Authors: Peppers, Don, author, Rogers, Martha, 1952-, author
Format:
Language:eng
Published: New York : Currency/Doubleday, 1999
Subjects:
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author Peppers, Don, author
Rogers, Martha, 1952-, author
author_facet Peppers, Don, author
Rogers, Martha, 1952-, author
author_sort Peppers, Don, author
collection OCEAN
description Includes bibliographical references and index.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T16:01:29Z
publishDate 1999
publisher New York : Currency/Doubleday,
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spelling KOHA-OAI-TEST:5501312020-12-19T17:20:47ZThe One to One Manager : Real-World Lessons in Customer Relationship Management / Peppers, Don, author Rogers, Martha, 1952-, author New York : Currency/Doubleday,1999engIncludes bibliographical references and index.PSZJBLRelationship marketingCustomer relationsConsumers' preferences http://www.loc.gov/catdir/bios/random059/99026835.html http://www.loc.gov/catdir/samples/random044/99026835.html http://www.loc.gov/catdir/description/random0411/99026835.htmlURN:ISBN:0385494084
spellingShingle Relationship marketing
Customer relations
Consumers' preferences
Peppers, Don, author
Rogers, Martha, 1952-, author
The One to One Manager : Real-World Lessons in Customer Relationship Management /
title The One to One Manager : Real-World Lessons in Customer Relationship Management /
title_full The One to One Manager : Real-World Lessons in Customer Relationship Management /
title_fullStr The One to One Manager : Real-World Lessons in Customer Relationship Management /
title_full_unstemmed The One to One Manager : Real-World Lessons in Customer Relationship Management /
title_short The One to One Manager : Real-World Lessons in Customer Relationship Management /
title_sort one to one manager real world lessons in customer relationship management
topic Relationship marketing
Customer relations
Consumers' preferences
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AT rogersmartha1952author theonetoonemanagerrealworldlessonsincustomerrelationshipmanagement
AT peppersdonauthor onetoonemanagerrealworldlessonsincustomerrelationshipmanagement
AT rogersmartha1952author onetoonemanagerrealworldlessonsincustomerrelationshipmanagement