The impact of service innovation on customer’s buying decision in the hotel industry at Port Dickson, Negeri Sembilan /

The impact of service innovation on customer’s buying decision in the hotel industry at Port Dickson, Negeri Sembilan /

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Project Paper (Sarjana Muda Pengurusan (Teknologi) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Norsolehah Mohammad Hashim, 1996-, author 618933, Aslan Amat Senin, supervisor 559432, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer behavior

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