Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /

Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Amirah Farhana Md Posdzi, 1996- , author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer satisfaction
Customer loyalty
Brand loyalty
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

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