Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| _version_ | 1826467458146369536 |
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| author | Amirah Farhana Md Posdzi, 1996- , author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan |
| author_facet | Amirah Farhana Md Posdzi, 1996- , author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan |
| author_sort | Amirah Farhana Md Posdzi, 1996- , author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
| first_indexed | 2024-03-05T16:03:48Z |
| format | |
| id | KOHA-OAI-TEST:550897 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:03:48Z |
| publishDate | 2019 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5508972020-12-19T17:20:49ZEffect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / Amirah Farhana Md Posdzi, 1996- , author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references :p.63-65PRZSLConsumer satisfactionCustomer loyaltyBrand loyalty |
| spellingShingle | Consumer satisfaction Customer loyalty Brand loyalty Amirah Farhana Md Posdzi, 1996- , author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title | Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title_full | Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title_fullStr | Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title_full_unstemmed | Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title_short | Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / |
| title_sort | effect of brand image and customer satisfaction on customer loyalty study on tgv cinemas johor bahru |
| topic | Consumer satisfaction Customer loyalty Brand loyalty |
| work_keys_str_mv | AT amirahfarhanamdposdzi1996author effectofbrandimageandcustomersatisfactiononcustomerloyaltystudyontgvcinemasjohorbahru AT ahmadsharifuddinshamsuddinsupervisor effectofbrandimageandcustomersatisfactiononcustomerloyaltystudyontgvcinemasjohorbahru AT sekolahperniagaanantarabangsaazmanhashimfakultipengurusan effectofbrandimageandcustomersatisfactiononcustomerloyaltystudyontgvcinemasjohorbahru |