Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors:	Amirah Farhana Md Posdzi, 1996- , author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:	Consumer satisfaction Customer loyalty Brand loyalty

Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru / by Amirah Farhana Md Posdzi, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim Fakulti Pengurusan

Published 2019