A study on consumer adoption towards the mobile shopping application for online shopping among generation-Y /cAmirul Ashraf Mohamad Rozi

A study on consumer adoption towards the mobile shopping application for online shopping among generation-Y /cAmirul Ashraf Mohamad Rozi

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Dades bibliogràfiques
Autors principals: Amirul Ashraf Mohamad Rozi, 1995-, author, Norzaidahwati Zaidin, Azman Hashim International Business School
Format:
Idioma:eng
Publicat: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Matèries:
Teleshopping
Mobile apps
Consumer behavior

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