Television advertisement influence on children purchase behaviour /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| Subjects: |
| _version_ | 1826467477858549760 |
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| author | Nurul Jannatul Syuhada Abdullah, 1996-, author Adaviah Mas'od, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_facet | Nurul Jannatul Syuhada Abdullah, 1996-, author Adaviah Mas'od, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_sort | Nurul Jannatul Syuhada Abdullah, 1996-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
| first_indexed | 2024-03-05T16:04:06Z |
| format | |
| id | KOHA-OAI-TEST:550995 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:04:06Z |
| publishDate | 2019 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5509952020-12-19T17:20:49ZTelevision advertisement influence on children purchase behaviour / Nurul Jannatul Syuhada Abdullah, 1996-, author Adaviah Mas'od, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references : p.81-83PRZSLMass media and childrenConsumer behaviorTelevision advertising |
| spellingShingle | Mass media and children Consumer behavior Television advertising Nurul Jannatul Syuhada Abdullah, 1996-, author Adaviah Mas'od, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Television advertisement influence on children purchase behaviour / |
| title | Television advertisement influence on children purchase behaviour / |
| title_full | Television advertisement influence on children purchase behaviour / |
| title_fullStr | Television advertisement influence on children purchase behaviour / |
| title_full_unstemmed | Television advertisement influence on children purchase behaviour / |
| title_short | Television advertisement influence on children purchase behaviour / |
| title_sort | television advertisement influence on children purchase behaviour |
| topic | Mass media and children Consumer behavior Television advertising |
| work_keys_str_mv | AT nuruljannatulsyuhadaabdullah1996author televisionadvertisementinfluenceonchildrenpurchasebehaviour AT adaviahmasodsupervisor televisionadvertisementinfluenceonchildrenpurchasebehaviour AT sekolahperniagaanantarabangsaazmanhashim televisionadvertisementinfluenceonchildrenpurchasebehaviour |